{"id":178,"date":"2014-11-21T10:00:26","date_gmt":"2014-11-21T16:00:26","guid":{"rendered":"https:\/\/kristinaevonne.com\/?p=178"},"modified":"2014-11-21T11:26:19","modified_gmt":"2014-11-21T17:26:19","slug":"is-radio-dead","status":"publish","type":"post","link":"https:\/\/kristinaevonne.com\/is-radio-dead\/","title":{"rendered":"Is radio dead?"},"content":{"rendered":"<p><a href=\"http:\/\/www.billboard.com\/articles\/business\/6327135\/streaming-drives-sales-according-to-new-study\" target=\"_blank\">Billboard published an interesting article yesterday called Streaming Drives Sales<\/a>.<\/p>\n<p>The article cited a study released by the <a href=\"http:\/\/www.cmaworld.com\" target=\"_blank\">Country Music Association<\/a>\u00a0that cites some\u00a0<em>fascinating<\/em> statistics:<\/p>\n<ul>\n<li>\n<h4>Adults 18-plus are far more likely to buy music after being exposed to it on streaming services than listeners who hear a song for the first time on AM\/FM radio<\/h4>\n<\/li>\n<li>\n<h4><strong>50%<\/strong>\u00a0who listened on a streaming app did further research compared with\u00a0<strong>17%<\/strong>\u00a0of radio listeners<\/h4>\n<\/li>\n<li>\n<h4>Fans who streamed a new song were <strong>3 times<\/strong>\u00a0as likely to buy it than listeners who were exposed to it on radio<\/h4>\n<\/li>\n<li>\n<h4><strong>25%<\/strong>\u00a0purchased a new piece of material after hearing it for the first time online, while only <strong>8%<\/strong>\u00a0of radio listeners bought it<\/h4>\n<\/li>\n<li>\n<h4><strong>5%<\/strong>\u00a0of radio users mentioned a new song on Facebook, compared to\u00a0<strong>13%<\/strong> percent for streaming apps and <strong>23%<\/strong>\u00a0for YouTube constituents<\/h4>\n<\/li>\n<li>\n<h4><strong>49% <\/strong>of YouTube users passed music along, compared to <strong>14%<\/strong> of radio listeners<\/h4>\n<\/li>\n<li>\n<h4>Despite this remarkable information, <strong>43%<\/strong> of consumers most recently\u00a0heard new music on the radio. Only<strong> 28%<\/strong> heard new music online.<\/h4>\n<\/li>\n<\/ul>\n<h2>So what does this mean? Is radio dead?<\/h2>\n<p>Not yet, according to this survey. But it&#8217;s not as important for music sales. For new artists, though, what is priority? Is it more important for people to hear your music, or buy it?<\/p>\n<p>Some would argue that the more people hear, the more likely they are to buy. One naturally leads to the other.<\/p>\n<p>For new artists, though, album sales are crucial to survival. They can&#8217;t act on principle alone. Or can they?<\/p>\n<h2>What do you think? Where do you find new music? Share in the comments below!<\/h2>\n<address>Photo credit: <a href=\"http:\/\/en.wikipedia.org\/wiki\/User:Gmaxwell\">Gregory F. Maxwell<\/a> \/ <a href=\"http:\/\/foter.com\">Foter<\/a> \/ <a href=\"http:\/\/en.wikipedia.org\/wiki\/en:GNU_Free_Documentation_License\">GNU Free Documentation License<\/a><\/address>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Billboard published an interesting article yesterday called Streaming Drives Sales. The article cited a study released by the Country Music Association\u00a0that cites some\u00a0fascinating statistics: Adults 18-plus are far more likely to buy music after being exposed to it on streaming services than listeners who hear a song for the first time on AM\/FM radio 50%\u00a0who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[65,67,38,66,63,35,64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is radio dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kristinaevonne.com\/is-radio-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is radio dead\" \/>\n<meta property=\"og:description\" content=\"Billboard published an interesting article yesterday called Streaming Drives Sales. The article cited a study released by the Country Music Association\u00a0that cites some\u00a0fascinating statistics: Adults 18-plus are far more likely to buy music after being exposed to it on streaming services than listeners who hear a song for the first time on AM\/FM radio 50%\u00a0who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kristinaevonne.com\/is-radio-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Kristina Evonne\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/kristinaevonnemusic\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-21T16:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-21T17:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kristinaevonne.com\/wp-content\/uploads\/2014\/11\/fisher-500-radio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"KEvo Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kristinaevonne\" \/>\n<meta name=\"twitter:site\" content=\"@kristinaevonne\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"KEvo Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kristinaevonne.com\/is-radio-dead\/\",\"url\":\"https:\/\/kristinaevonne.com\/is-radio-dead\/\",\"name\":\"Is radio dead\",\"isPartOf\":{\"@id\":\"https:\/\/kristinaevonne.com\/#website\"},\"datePublished\":\"2014-11-21T16:00:26+00:00\",\"dateModified\":\"2014-11-21T17:26:19+00:00\",\"author\":{\"@id\":\"https:\/\/kristinaevonne.com\/#\/schema\/person\/c55f31ffddf68d526940b402e90b20bd\"},\"breadcrumb\":{\"@id\":\"https:\/\/kristinaevonne.com\/is-radio-dead\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kristinaevonne.com\/is-radio-dead\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kristinaevonne.com\/is-radio-dead\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kristinaevonne.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is radio dead?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kristinaevonne.com\/#website\",\"url\":\"https:\/\/kristinaevonne.com\/\",\"name\":\"Kristina Evonne\",\"description\":\"singer \u2022 songwriter \u2022 musician\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kristinaevonne.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/kristinaevonne.com\/#\/schema\/person\/c55f31ffddf68d526940b402e90b20bd\",\"name\":\"KEvo Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kristinaevonne.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8e383725c32522adf926b2a612b078b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8e383725c32522adf926b2a612b078b?s=96&d=mm&r=g\",\"caption\":\"KEvo Team\"},\"sameAs\":[\"http:\/\/www.roxannemerket.com\"],\"url\":\"https:\/\/kristinaevonne.com\/author\/roxanne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is radio dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kristinaevonne.com\/is-radio-dead\/","og_locale":"en_US","og_type":"article","og_title":"Is radio dead","og_description":"Billboard published an interesting article yesterday called Streaming Drives Sales. 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